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So to quickly sum it up: We brought Patel Bourbon to life from just a name and product to an entire brand world rooted in modern Epicureanism:Epicureanism: sophisticated, sensual, and unapologetically hedonistic.
Brand Strategy, Identity Design, Packaging, Copywriting, Photography Direction, Website, and Launch Campaign.
We don't want the connection with this audience to lose any momentum- so by signing them up for our SMS messing at the activation they will be able to check out even more of the brand's personality and offerings through our text blasts.
SMS Interactions
Experience
Sign Up
Once signed up at the kiosk, the customer receives a welcome text followed by the code to unlock the scent lockers and instructions on how to enjoy the experience
Leaving the Activation
About an hour after they have finished their Scent Speed Dating journey, we send a follow up text with a call to action to follow the Boy Smells instagram
Follow Up
One week later we send a discount code for an online purchase from our website- this encourages our the consumer to not only try out another product, but see everything thats offered
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